Similac
Similac
Similac
Similac
Similac
Similac
Consumer Campaign
Consumer Campaign
Consumer Campaign


A family-focused campaign platform designed to communicate trust, care and everyday confidence.
A family-focused campaign platform designed to communicate trust, care and everyday confidence.
A family-focused campaign platform designed to communicate trust, care and everyday confidence.
Challenge
The challenge was to build a warm brand moment while keeping the communication direct and easy to understand.
The challenge was to build a warm brand moment while keeping the communication direct and easy to understand.
Solution
We developed a clean campaign system with a clear hierarchy, human tone and flexible assets for multiple touchpoints.
We developed a clean campaign system with a clear hierarchy, human tone and flexible assets for multiple touchpoints.
Scope
Creative Direction, Campaign Design, Social Assets, Digital Design
Creative Direction, Campaign Design, Social Assets, Digital Design
01 — The Concept


02 — Apoolo duet




03 — eve




04 — Dr Platon




05 — The Experience


Let’s shape the next project.
Let’s shape the next project.
Let’s shape the next project.
Start a Project
Start a Project